Privacy Policy

Last updated: July 8, 2026

Basta Luxury ("we," "us," "our"), operated by Essence Exim, is committed to protecting your privacy. This policy explains what information we collect, how we use it, and the choices you have.

1. Information We Collect

Information you give us directly: Name, email address, phone number, shipping and billing address. Order and payment details are processed securely by our payment gateway; we do not store full card numbers. We also collect messages you send us via email, WhatsApp, or contact forms, and account information if you choose to create one.

Information collected automatically: IP address, browser type, device information, pages visited, time spent, and referring site via cookies and analytics tools such as Google Analytics and Meta Pixel. We also track cart and browsing behavior on bastalux.com.

2. How We Use Your Information

We use your information to process and deliver your orders, communicate order updates, and respond to your support requests. We also use it to send marketing communications only where you have opted in (with an unsubscribe option provided in every email), improve our website, products, and customer experience, detect and prevent fraud or misuse, and comply with all legal and tax obligations.

3. Cookies

We use cookies and similar technologies to keep your cart active, remember your preferences, and understand site usage. You can control or disable cookies through your browser settings; however, some site features may not work correctly if cookies are disabled.

4. Sharing Your Information

We do not sell your personal data. We share information only with shipping and logistics partners to deliver your order, payment gateway providers to process transactions securely, marketing or analytics tools (such as Google and Meta) in aggregated or pseudonymized form where possible, and legal authorities if required by law. Each of these partners is bound to use your data only for the purpose we have engaged them for.

5. Data Security

We use industry-standard measures, including SSL encryption at checkout and restricted internal access, to protect your data. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including tracking order history for warranty or returns purposes and maintaining tax and accounting records as required by Indian law.

7. Your Rights

Under the Digital Personal Data Protection Act, 2023 and applicable Indian law, you have the right to access the personal data we hold about you, request correction of inaccurate data, request deletion of your data (subject to legal retention requirements), and withdraw consent for marketing communications at any time. To exercise any of these rights, please contact us at contact@bastalux.com.

8. Children's Privacy

Our website is not directed at children under 18. We do not knowingly collect personal information from minors.

9. Third-Party Links

Our site may link to third-party websites, such as social media platforms. We are not responsible for the privacy practices of these external sites.

10. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

11. Grievance Officer / Contact Us

In accordance with Indian IT Rules and consumer protection laws, any privacy-related queries, complaints, or requests to exercise your rights can be directed to our Grievance Officer at:

  • Brand Entity: Essence Exim (BASTA Luxury)
  • Corporate Address: 19B Balajee Majestic, Mithu Road, Bank More, Dhanbad, Jharkhand, India
  • Email: contact@bastalux.com
  • Phone/WhatsApp: +91 83404 86383
  • Hours: Mon–Sat, 10:00 AM – 06:00 PM IST